Unlock Instant, Long-Lasting Volume with Amika Big Hit Volumizing Shampoo!

Say goodbye to limp, lifeless hair and hello to bouncy, voluminous locks with Amika's Big Hit Volumizing Shampoo. This innovative, lightweight formula is expertly designed to deliver an instant and all-day boost of volume without compromising on hydration or leaving your hair feeling stripped. Perfect for fine to medium hair types, this shampoo proves you can have it all: visible fullness, touchable softness, and vibrant health.

Key Benefits:

• Instant & All-Day Volume: Achieve 2.3x more volume when used with the Big Hit Conditioner, giving your hair a noticeable lift that lasts.
• Weightless Moisture: Infused with moisturizing glycerin, this shampoo adds and retains hydration without weighing your hair down, ensuring soft and touchable strands.
• Energizes Scalp & Hair: Caffeine helps to energize limp hair and promote sebum elimination, contributing to a healthy scalp and fuller-looking hair.
• Nourishing & Protecting: Our signature sea buckthorn, rich in Vitamin C, A, Omega 7 fatty acids, and antioxidants, nourishes and protects the hair cuticle, enhancing shine, manageability, and strength.
• Color-Safe: Gentle formula suitable for color-treated hair, helping to maintain your vibrant color.
• Silicone and Paraben-Free: A clean formula for healthier hair.

How to Use:

Massage a small amount through wet hair, focusing on the scalp. Rinse thoroughly. For best results, follow with Amika Big Hit Volumizing Conditioner.

Fragrance Profile:

Experience a delightful blend of warm vanilla, spicy sweet clover, and fresh citrus notes with every wash.