Skin-Perfecting Pressed Pigment (or Powder) Breakdown

Where silky color meets skincare benefits—with performance that lasts.

Synthetic Talc + Synthetic Mica
• Clean, lab-made alternatives to traditional minerals.
• Callout: Free from impurities found in natural mining.
• Positioning: “Lab-pure glow with no heavy metals or ethical concerns.”

Isopropyl Palmitate + Pentaerythrityl Tetraisostearate
• Conditioning esters for skin comfort and blendability.
• Callout: Helps powder melt into skin without patchiness.
• Positioning: “Featherlight feel. Creamy, buildable blend.”

Dimethicone
• Silky smooth texture enhancer.
• Callout: Blurs pores and lines for that soft-focus finish.
• Positioning: “Smooth, filter-like application every time.”

Silica (Mineral Blurring Technology)
• Oil-absorbing and light-diffusing.
• Callout: Minimizes shine while softening texture.
• Positioning: “Flawless matte with a skin-smoothing effect.”

Diisostearyl Malate
• A soft, emollient agent that boosts adhesion.
• Callout: Keeps pigment locked to skin for all-day wear.
• Positioning: “Color that clings, not cakes.”

Squalane (Plant-derived)
• Deep hydration + barrier support.
• Callout: Leaves skin nourished, never dry or tight.
• Positioning: “Hydrated glow that wears like skincare.”

Magnesium Stearate
• Improves glide and pigment performance.
• Callout: Ensures smooth payoff and blendability.
• Positioning: “No skip, no drag—just seamless blend.”

Tocopheryl Acetate (Vitamin E)
• Protects and conditions skin.
• Callout: Antioxidant support to keep skin calm and nourished.
• Positioning: “Skincare in every swipe.”

Phenoxyethanol + Ethylhexylglycerin
• Modern preservatives with a gentle touch.
• Callout: Keeps formula fresh without parabens.
• Positioning: “Clean beauty you can trust.”

May Contain (+/-): CI 77891, CI 77491, CI 77492, CI 77499
• Mineral pigments for customizable shade ranges.
• Callout: Safe, globally approved colorants for all skin tones.
• Positioning: “True-to-tone color that celebrates every shade.”