Sulfate-free. Detangles and hydrates without frizz. 24H protection against frizz even in high conditions of humidity. Protects hair from blow-dry heat. Helps to prevent split ends. Leaves hair shiny and silky. 99% less hair fall due to breakage from brushing*. 88% more smooth/conditioned**.

Awarded Prevention Beauty Awards Best Heat Protectant 2023

Genesis is not a hair loss product.
*vs. non-conditioning shampoo.
**vs. non-conditioning shampoo.

Apply on wet lengths. Blow dry. In case of contact with eyes, rinse them immediately and thoroughly.