Meet Willow Gel Cleanser, a cushiony, gel-based daily face wash designed to leave skin feeling clean, calm, and comfortable—never tight or stripped. Created for acne-prone skin but gentle enough for all skin types, this formula uses a balanced blend of botanical extracts and skin-supporting actives to help your complexion look clearer, smoother, and more refreshed after every cleanse.

This cleanser starts with a mild, coconut-derived cleansing system—coco-betaine and coco-glucoside—chosen for their gentle lather and skin-friendly feel. They help lift away sunscreen, makeup, excess oil, and everyday buildup without that harsh “squeaky clean” finish. To give Willow its signature bouncy gel texture, we use plant-based gums—xanthan gumand konjac gum (glucomannan)—which create a smooth, gliding gel that feels soft on the skin and rinses clean.

What makes Willow special is its ingredient lineup. We pair clarifying, calming botanicals with hydration and barrier support so your skin doesn’t have to choose between “clear” and “comfortable.”

Why you’ll love Willow Gel Cleanser

• Acne-friendly, everyday gentle cleansing that doesn’t over-strip

• Gel texture with cushiony slip for a smooth, comfortable wash

• Supports the look of balanced oil, clearer pores, and calmer skin

• Leaves skin feeling hydrated and soft, not tight

• Great for combination, oily, normal, sensitive, and acne-prone skin types

Directions 

1.  Wet face with lukewarm water.

2. Dispense 1–2 pumps (or a nickel-sized amount) into damp hands.

3. Add a splash of water and lather gently.

4. Massage over face for 20–40 seconds, avoiding direct contact with eyes.

5. Rinse thoroughly and pat dry.

6. Follow with toner/serum, moisturizer and facial oil/balm. 

7.  If double cleansing, Oil Cleanse first before using willow

Use: Morning + night, or once daily if you’re very dry/sensitive.

This product is not FDA approved. For external use only. This products does not claim to heal, prevent or treat any diseases. Discontinue use if irritation occurs. If pregnant or breastfeeding, speak to your Dr before using.